The Garden Room | Pottery Barn Kids UX Event
In 2023, studies show children's creativity has declined by 85% compared to the 1980s. This is attributed to a stress-driven culture and constant comparison, limiting imagination. To counter this, fostering creative environments is crucial. Pottery Barn Kids is hosting "The Garden Room" an event, allowing parents to shop the new spring linens while their children engage in creative activities. Research indicates that reading, hands-on crafting, and outdoor open spaces enhance children's creative skills.
By focusing on these strategies, Pottery Barn Kids aims to inspire creativity and nurture a generation that values imagination and innovation. Hosted on International Women’s Day this three-day event will be held in the Golden Gate Park outside the conservatory of flowers to honor Pottery Barns Kids foundation in 1999 by two mothers in San Fransisco.
Role: Student Work, M.A. Strategic Design, Furman University
As part of the experience, The Garden Room will unveil a series of custom patterns inspired by nature, play, and storytelling—each one featured in the new line of linens. These exclusive designs are meant to spark imagination not just in children's rooms, but in their everyday lives, connecting what they see, feel, and create. From floral sketches to whimsical characters, the patterns serve as a canvas for creativity, encouraging little ones to dream big and explore the world around them.
