Lefty's West End Tavern, located beside Fluor Field Stadium, home of the Greenville Drive, hosts the nostalgia of an old sports bar with a new modern lens.

Though Lefty's is a new concept, the space has been pouring drinks for sports fans for a decade. When thinking through design, we allowed the basic branding, provided by the Greenville Drive's Marketing Team, to carry the nostalgic touch while our team pushed the assets to be bold, modern, and highly saturated. This choice allows the space and deliverables to feel lively, bright, and playful. A great example of this is the "Hot Dog of the Month" Reward Card, seen below.

The space itself offers a casual and electric atmosphere with wall-to-wall TVs circulating a variety of live sporting events, which keep guests coming back each week for rotating watch parties. The energy is palpable, and when paired with a high-level culinary team that elevates old favorites with a new approach, fans pour in.

Designed in partnership with the Table 301 Marketing Team. Branding provided by the Greenville Drive Marketing Team.